Art Direction & Design
About me
My copy partner finishes my sentence as we close in on a great idea. The serif hits in just the right spot to form the perfect logomark. The junior art director’s eyes light up as her design is chosen. These are the little moments that have made me love my job for over 20 years, developing marketing promotions on both in-house and agency-side creative teams.
Recent results
Longer. Healthier. Better. Symposium
The post-event survey showed a Net Promoter Score (NPS) of 100. Attendee feedback:
“Commitment to excellence was laced into all event details, including a compelling agenda, videos, branding, visuals, digital stage…and more.”
“Best conference I’ve ever attended in 27 years in the business!”
“It was fantastic in terms of content, venue, format.”
2023 Boston Marathon Video Spot
Our ads were displayed approximately 19,000 times, and 35% of the accounts watched 95% or more of the video. Very proud of these results as anything exceeding a 30% ThruPlay rate is deemed "outstanding."